AMP isn't trying to become another Amazon management agency. That's what makes it a fit for a much wider set of professional firms — the ones whose clients keep running into Amazon problems nobody on the team is positioned to diagnose.
Financial terms are handled privately, one conversation at a time. What matters up front is whether the client outcome and the referral relationship make sense.
You send a client our way when Amazon-specific issues surface. We keep you informed throughout, and send business back the other direction when the fit is right.
We run the diagnostic jointly, presented under both names — for clients who value hearing it from their trusted advisor and an independent specialist together.
AMP works inside your broader engagement — a CFO advisory relationship, an M&A process, a portfolio review — as the Amazon-specific voice in the room.
Each of these firms already sees the symptoms of an Amazon problem in their own work — they just aren't positioned to diagnose the Amazon side of it themselves.
Serving consumer, DTC, food & beverage, beauty, and importer/distributor clients roughly $2M–$50M in revenue. They see declining margin, rising ad spend, and cash tied up in inventory — but can't diagnose what's happening inside Seller Central.
"You manage the financial health of the business. AMP identifies the Amazon operational decisions driving those financial results."
Possibly AMP's best untapped category. Their clients stock out, carry aging inventory, and use FBA/FBM/AWD inefficiently — problems the warehouse usually gets blamed for. A co-branded Amazon Inventory & Profitability Assessment helps clients become better, more stable customers.
AMP works either side of a deal — flagging what reduces a seller's valuation before an exit, or validating for a buyer whether the Amazon business is as healthy as the seller claims. Positioned as a separate, higher-priced Amazon Commercial Due Diligence Review.
Useful before acquisition, during the first 100 days, during annual portfolio planning, or when a portfolio company misses budget — even if an Amazon agency is already in place.
"AMP gives investors an independent view of where Amazon performance, profit, and enterprise value are leaking."
Lenders need borrowers to stay profitable and liquid. AMP supports pre-funding review, post-funding growth planning, and troubled-account diagnostics for Amazon-dependent borrowers.
"Commercial due diligence for Amazon-dependent businesses."
The attorney solves the legal problem; AMP evaluates the commercial and operational consequences — whether reseller activity is actually costing sales, whether the catalog is properly structured.
"Legal protection plus marketplace execution."
A secondary referral channel. Brokers regularly see brands facing product claims, recalls, or compliance issues that often sit alongside broader account problems.
"Your team protects the seller from insurable risk. AMP helps protect the health and profitability of the Amazon channel."
A strong two-way relationship with clearly separated responsibilities. They handle ASTM, FDA, SDS, and labeling work; AMP refers testing needs to them and receives referrals for catalog remediation and account-level assessment.
Amazon fees shift materially with pack dimensions, weight, and case configuration. AMP can model the marketplace implications of a packaging change while the partner handles production.
For agencies that deliberately specialize outside Amazon. AMP answers whether Amazon is incrementally profitable, whether it's undercutting the DTC site, and which products belong on which channel.
Often the client's real problem isn't the technology — it's weak decision-making or broken data definitions. AMP diagnoses which KPIs matter so the implementer can configure the system around a coherent model. AMP stays software-neutral throughout.
A slower, one-to-many channel — webinars, conference workshops, member assessments, and Amazon readiness scorecards that build authority over time rather than direct referrals.
Ranked by the clearest client problem and the least competitive overlap.
Accounting firms are useful, but 3PLs may be the most scalable next category — they see a continuous stream of Amazon sellers and routinely encounter the operational symptoms AMP addresses.
30 minutes to talk through what a referral or co-branded relationship could look like.