Written for the people who read a P&L, not the people who read Amazon forums. New pieces are added as the library grows — here's what's planned first.
ROAS measures return on one line item — ad spend — not the business underneath it. A campaign can post a great ROAS on a SKU that's losing money the moment fees and fulfillment costs are counted.
Most Amazon problems show up in the numbers before anyone can name them. This piece walks through the seven patterns — in gross margin, ad spend, and inventory — that usually mean something operational is wrong underneath.
Most agency reporting answers "did it work?" instead of "was it worth it?" A short list of the questions that separate a genuinely profitable Amazon channel from one that just looks busy.
Long-term storage fees are the visible cost. The invisible one is the capital sitting in a warehouse instead of funding the next order — and how fast that adds up.
A standard Quality of Earnings report validates the financial records. It usually doesn't say whether the catalog is structurally sound, the Buy Box is defensible, or the advertising performance is sustainable.
A listing audit checks images and bullet points. It doesn't touch fee structure, inventory capital, or advertising discipline — the places where most of the money actually moves.
A package redesign that saves a few ounces, or crosses a fulfillment-size threshold, can carry recurring economic value most brands never model before committing to production.
30 minutes on Zoom, applied to your actual account.